10/09/2025

Ultimate Finance appoints new Asset Finance Sales Director

Ultimate Finance

By Ultimate Finance

Ultimate Finance has appointed Paul Hansen in the newly created role of Asset Finance Sales Director, further strengthening its broker-first growth strategy and expanding its leadership team on the back of record-breaking growth in its asset finance loan book. 

Paul brings over 30 years’ Asset Finance sales experience, including more than a decade in senior leadership roles across both lenders and brokerages. He will lead the Asset Finance sales strategy, accelerate new business growth and deepen engagement with Ultimate Finance’s broker network nationwide. 

Commenting on his appointment, Paul said: “Ultimate Finance is committed to investing in people and driving significant, sustainable growth through strong, meaningful partnerships with our broker network. I’m delighted to join the senior leadership team, and my focus is on elevating the profile of Ultimate Finance to our existing broker network and forging new introducer relationships. The future holds tremendous promise and I’m excited for the growth journey that lies ahead.” 

Andrew Ribbins, Ultimate Finance Group Head of Sales, added: ““Paul’s decades of Asset Finance experience and broker insight make him a great fit for our values. His passion for developing talent comes at an exciting time as we scale our Asset Finance proposition with brokers.” 

Share this article

Ultimate Finance

About the author

Ultimate Finance

at Ultimate Finance

You may also like

Let’s get things moving

If you would like to talk to us about any funding needs, call us on 0800 121 7757, register as an Introducer or request a quote for your business today

Let's get things moving - CTA